OVERVIEW
Unique Vintage, founded by Katie Echeverry, is known for its inclusive, contemporary take on retro-inspired fashion. In partnership with Listrak’s Growth Xcelerator Platform (GXP), our team designed a comprehensive suite of brand-aligned email communications. The challenge was to create 18 cohesive yet visually distinct messages across multiple series—including Welcome, Page & Product Browse Abandonment, Cart Abandonment, and Alerts—while maintaining the brand’s evolving vintage aesthetic.

TOOLS
Figma

MY ROLE & CONTRIBUTIONS
This project was a highly collaborative effort. I partnered closely with the lead designer to maintain visual consistency across a large volume of emails while ensuring each message felt fresh and engaging. I designed key visual elements, including hero imagery for the Welcome Series and Page Browse Abandonment emails.

Working with client-provided assets and playful typography, I helped capture Unique Vintage’s fun, retro personality. I also collaborated on promotional layout decisions and applied brand colors strategically to establish clear visual hierarchy and cohesive branding throughout the full email suite.

RESULTS & OUTCOME
Despite the scale and complexity of the project, we delivered polished, on-brand designs on schedule. Client feedback was minimal and overwhelmingly positive, reinforcing the effectiveness of our collaborative process and design decisions. The project stands out as a strong example of teamwork, adaptability, and brand consistency at scale.