OVERVIEW: Unique Vintage, founded by Katie Echeverry, celebrates timeless fashion with inclusive, contemporary designs. Through a partnership with Listrak’s Growth Xcelerator Platform (GXP), our team was tasked with designing a suite of engaging, brand-aligned email messages. The challenge: develop 18 cohesive yet distinct messages across multiple series (Welcome, Page/Product Browse Abandonment, Cart Abandonment, and Alerts) that reflect the brand’s ever-evolving retro aesthetic.

TOOLS: Figma

MY CONTRIBUTIONS: This project was a true collaboration. I worked alongside the lead designer to bring visual consistency and creativity across a large set of emails. I contributed key design elements, including the hero imagery for the Welcome Series and Page Browse Abandonment messages. Using client-provided assets and playful typography, I captured Unique Vintage’s fun, retro vibe. In addition, I collaborated on offer layout decisions and helped strategically apply brand colors to ensure strong visual hierarchy and brand cohesion throughout.

RESULTS: Despite the scale and complexity, we delivered polished, engaging designs on time. Client feedback was minimal and positive, validating our efforts and creative problem-solving. The successful teamwork and adaptability in this project made it a standout collaboration in my portfolio.