OVERVIEW: VIP Water, a Florida-based company specializing in customized water quality solutions, approached Good Marketing Group to create their first official website and help expand their digital presence beyond social media. Although the project was ultimately paused due to the pandemic and the site was never launched, it remains one of my most enjoyable and creatively fulfilling builds.

TOOLS: WordPress, HTML, CSS, Photoshop

MY CONTRUBUTIONS: I led the design and development of the site from the ground up, working from limited content pulled from the client's social media and basic brand materials. Using their logo to define the color palette and combining curated stock imagery and custom iconography, I crafted a clean, responsive layout that clearly communicated their services. I collaborated with our agency owner to refine messaging and structure the content in a way that was visually engaging and easy to navigate—especially important given the information-heavy nature of their offerings. The site emphasized visual hierarchy, purposeful typography, and clear calls to action.

RESULTS: Although the site didn’t launch, it was a strong personal success. It demonstrated my ability to build an appealing, on-brand digital experience from limited resources. The design remains one of my favorites for its clarity, simplicity, and visual impact—showing how thoughtful design can elevate even the smallest brand.