OVERVIEW
VIP Water is a Florida-based company specializing in customized water quality solutions. In partnership with Good Marketing Group, the goal was to create the company’s first official website and establish a digital presence beyond social media. Although the project was ultimately paused due to the pandemic and never launched, it remains one of my most creatively rewarding builds.

TOOLS
WordPress, HTML, CSS, Photoshop

MY ROLE & CONTRIBUTIONS
I led the design and development of the site from the ground up, working with limited content sourced primarily from the client’s social media presence and basic brand materials. Using the existing logo to define the color palette, I combined curated stock imagery with custom iconography to create a clean, modern, and fully responsive layout that clearly communicated VIP Water’s services.

I collaborated closely with the agency owner to refine messaging and structure content in a way that was visually engaging and easy to navigate—especially important given the information-heavy nature of the services. The design emphasized strong visual hierarchy, purposeful typography, and clear calls to action throughout.

RESULTS & TAKEAWAYS
While the site was never launched, the project was a strong personal success and a valuable design exercise. It highlights my ability to build a cohesive, on-brand digital experience from limited resources and constraints. The work remains a favorite for its clarity, simplicity, and visual impact—demonstrating how thoughtful design can elevate even an early-stage brand.