OVERVIEW: Boonie’s Water Conditioning is a privately owned water treatment company based in Madison, Indiana, specializing in water softening, filtration, purification, and distribution. The Good Marketing Group was engaged to redesign Boonie’s online presence, modernizing the site and improving the user experience for both residential and industrial customers.

TOOLS: WordPress, HTML, CSS, Photoshop

MY CONTRIBUTIONS: As the primary designer and developer on this project, I led the design and build of Boonie’s new website using WordPress. Drawing from their existing site as a reference, I began with a flexible template and customized it to align with their branding, content, and visual identity. I curated and edited a mix of legacy and stock imagery to create clean, professional visuals, ensuring the site remained responsive across devices. Additionally, I developed a companion website for Boonie’s industrial division (BWC), designing it as a visual extension of the residential site with distinct branding cues to show the connection between the two.

RESULTS: The site remains live years later with most of its original content and structure intact, reflecting its lasting functionality and client satisfaction. While my skills have grown since then, this project still stands as a proud early milestone—showcasing clean design, responsiveness, and thoughtful brand cohesion across two connected sites.