OVERVIEW
Boonie’s Water Conditioning is a privately owned water treatment company based in Madison, Indiana, specializing in water softening, filtration, purification, and distribution. Good Marketing Group partnered with Boonie’s to modernize their website and improve the user experience for both residential and industrial audiences.

TOOLS
WordPress, HTML, CSS, Photoshop

MY ROLE & CONTRIBUTIONS
As the primary designer and developer, I led the redesign and build of Boonie’s website using WordPress. Using the existing site as a reference point, I customized a flexible template to align with their branding, content needs, and visual identity.

I curated and edited a combination of legacy and stock imagery to create clean, professional visuals and ensured the site was fully responsive across devices. In addition, I designed and developed a companion website for Boonie’s industrial division (BWC), establishing a clear visual relationship between the two sites while introducing distinct branding cues for each audience.

RESULTS & IMPACT
The website remains live years later with much of its original structure and content intact, reflecting its durability and the client’s long-term satisfaction. While my skills have continued to evolve, this project remains a meaningful early milestone—demonstrating responsive design, clean execution, and thoughtful brand cohesion across two connected digital properties.